Oreo’s “Doomsday” Vault in Norway: The Cookie Company’s Real-Life Bunker for the End of the World
High up in Svalbard, Norway, not far from the famous Global Seed Vault lies a secret Oreo bunker built to safeguard the world’s favorite cookies in case of a global catastrophe.
Inspired by NASA’s 2020 asteroid alert about a small object named 2018VP1, Oreo decided to “save the Oreos” by constructing a vault just down the road from the seed vault. The facility, called the Oreo Global Vault, was introduced through a tongue-in-cheek ad campaign that quickly went viral.
Inside the vault, Oreo has stored both its top-secret cookie recipe and a stockpile of cookies, sealed in special Mylar packaging that can resist extreme temperatures, moisture, and air, ensuring the treats stay edible for decades.
The company’s ad humorously depicted scientists and engineers racing against time to lock away the cookies as if preparing for an apocalypse. Oreo even shared the bunker’s real coordinates, located deep within the Arctic permafrost.
Though originally created as a marketing stunt, the vault is real and continues to capture the imagination of fans online. Many social media users joke that if the world ends, “at least we’ll have Oreos.”
One commenter quipped, “Whoever finds it after the apocalypse better bring milk!”